These fantastically popular events bring together a range of exhibitors, who are conveniently housed under one roof, to discuss and demonstrate their wedding products and services. Perfect for the busy bride-to-be.
These are our top 7 essential tips for hosting the perfect wedding fair;
1. Find the perfect venue for your visitors
First things first, you’ve got to cater for the tastes of your target visitors!
If you’re hosting a wedding fair event in a modern venue, you’re much more likely to be welcome younger couples who are more enamored with quirkier, contemporary ideas. Whereas, attendees to a more “old school” venue will be on the lookout for classically conventional items/services, more in keeping with the surroundings.This expectation, then impacts the types of exhibitors and vendors you’ll want to invite to be at your wedding fair.
2. Ensure you have an exciting, eclectic mix of suppliers
Couples are very savvy these days, and less excited by traditional wedding flourishes. Instead, they are often looking for something a bit “out of the ordinary” to add the wow factor to their wedding day.Although there are certain types of stalls attendees will expect (and are therefore “a must”) for any fair, you also need to ensure that there a few special gems to truly get pulses racing.Cakes and cake decorations, venues, wedding gowns, tuxedos, photography and classic car hire will all fall into the ‘must have’ traditional category of exhibitor.
Added value is a must in a competitive marketplace
There are a lot of wedding fairs in Nigeria, and many will feature the same (or similar) exhibitors at each, so as well as having a great mix of vendors, to really stand out, you need to look beyond the ‘shop floor. Setting up a catwalk to show off dresses, having a craft room for creating personalized wedding invites, or just a nice seating area for resting and enjoying afternoon tea will help set your wedding fair apart from the competition.
4. Communicate with your exhibitors
You’ll need to make the costings of your wedding fair clear for the suppliers.
Do they need to pay for, wi-fi, table covers, exhibition both? Or is it all included? It’s essential to keep the trust of all suppliers by being honest up-front about your pricing from the get-go, as maintaining fantastic working relationships is important, particularly if you’re hoping for suppliers to return to your events in the future.In terms of contracts, provide a list of all the documentation that is required for exhibitors to exhibit, such as insurance policies.
5. Be smart and targeted in your promotion for the event
Social media is a fantastic tool for engaged couples.Facebook is often the place where brides (and grooms) ask their friends for top wedding supplier recommendations. Instagram and Pinterest, which are both a haven for beautiful marital-themed photos, are like online scrapbooks filled with inspiring ideas that your audience will bound to spending a lot of time on. Furthermore, Twitter is yet another great tool for researching suppliers – but just remember (as with Instagram etc) to use relevant hashtags to reach your target audience. Of course, if you have the funds available, it’d be wise to advertise the fair on leading wedding blogs and sites. Local newspapers and council websites also have useful event submission sections to allow you to promote the event out to a larger audience.
Provide helpful advice to your exhibitors
Make exhibition booths stand out. Of course, the venue obviously needs to create a beautifully picturesque environment to put guests in the right mood for wedding-related activity, but exhibitors putting on demonstrations is a proven way to successfully showcase products and services.
Work with your suppliers to advise them on how they can create more engaging stands, and attract footfall to them, either through offering great incentives, or a beautifully designed display that entice visitors to check them out.
7. Follow up after the event
It’s always a good idea to ask attendees if they’d like to receive your next newsletter and if they are happy to be contacted about any special offers you may be running in the future.
Of course, you’ll be promoting the services and deals of exhibitors in the lead up to the event itself, but a fantastic way to build working relationships (and make your newsletters indispensable) is to continue to promote any fantastic offers from your suppliers that are of interest to your audience throughout the year.